Some of the courses at the bachelor programme in marketing is taught in English.
The courses is offered to both Norwegian and international students.

 

Courses taught in English Spring semester 2017, January 23. -June 9. (undergraduate level):

 

3MAR240 Consumer Behaviour 7,5 ECTS

Learning outcome:

The purpose of the course is to introduce students to theoretical insights and practical tools in the field of management communication. Communication is crucial for managers and leaders who daily face challenges in communicating decisions, informing, motivating and inspiring employees and peers, as well as facilitating successful organizational development and change. The course adopts a micro perspective focusing on the interpersonal interaction, and aims at enhancing management communication skills for efficient and interpersonal and group communication.

Knowledge: On completion of the course the student is to:

  • have knowledge about different theories and models in the field of consumer behaviour
  • have an understanding of the decision situations in which a consumer may find himself/herself
  • have knowledge of which decision process lies behind selecting and buying goods and services
  • have an understanding of conditions concerning demands for products and services and how these are used

Skills: On completion of the course the student is to: 

  • be able to connect different theories and models in order to understand the processes leading to the consumer’s selection of a product or service
  • be able to pose critical questions to and reflect on central conditions and assumptions in consumer behaviour  

Contents: 

  • Consumer surveys
  • Segmentation and target group thinking
  • The consumer’s decision-making process and selection models
  • The consumer as an individual, with needs, personality, perception
  • How the consumer learns and applies knowledge
  • Attitude formation and strategies for changing attitudes
  • The consumer in his/her social context among friends, family, culture and social class
  • The consumer and social media

Organisation and teaching methods: Lectures with group work, case work and exercises
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the examination: None
Assessment methods: Individual semester assignment 
Academic responsibility: Faculty of Business Administration

 

3MAR120 Market Communication 7,5 ECTS

Learning outcome: The course is to provide competence in market communication and use of communication channels and tools.  
Knowledge: On completion of the course the student is to: 

  • have knowledge of the overarching principles for communication and influence
  • understand the connection between market communication and branding and brand management
  • understand communication strategies and integrated communication planning
  • know of the different communication channels and tools 

Skills: On completion of the course the student is to: 

  • have the ability to analyse and reflect over an organisations market communication
  • be able to define communication strategies
  • be able to develop an integrated communication plan related to different types of organisations

Contents:

  • What is market communication?
  • Theory, concepts and research in this area
  • Psychological, sociological and financial views of the communication process
  • Communication strategies and planning of communication
  • Media and choice of media, with special focus on social media
  • Communication in the corporate market
  • Integrated market communication/integrated communication planning
  • International market communication

Organisation and teaching methods: Lectures, with group work, case and problem solution  
Prerequisites: 3MAR100 Marketing Management or similar
Course requirements that must be approved before being eligible to sit the examination: None
Assessment methods: Portfolio assessment in groups. More detailed information about the contents of the portfolio will be given at the start of the course.  
Academic responsibility: Faculty of Business Administration

 

3ORG320 Management Communication 7,5 ECTS

Learning outcomes: 

The purpose of the course is to introduce students to theoretical insights and practical tools in the field of management communication. Communication is crucial for managers and leaders who daily face challenges in communicating decisions, informing, motivating and inspiring employees and peers, as well as facilitating successful organizational development and change. The course adopts a micro perspective focusing on the interpersonal interaction, and aims at enhancing management communication skills for efficient and interpersonal and group communication.

Knowledge: Upon completing the course the students will obtain knowledge about:

  • Communication models between individuals and/in groups.
  • Communication theories and models for motivation and trust-building.
  • Conscious and unconscious processes lying behind effective communication.
  • Rhetoric and argumentation.

Skills: Upon fulfilling the course the student should develop practical skilles and abilities in:

  • Creating and delivering message which motivates, persuades and produces a change
  • Using creative communication techniques in interpersonal and group communication
  • Exercising influence through communication
  • Building relationships through communication

General competency: On completion of the course the student is to:

  • Have developed a theoretical insights and practical tools in the field of management communication.

Contents:

  • Organizational communication
  •  Interpersonal communication
  •  Communication in groups
  •  Effective message
  • Communication techniques
  • Rhetorical techniques
  • Persuasion

Organisation and teaching methods: Lectures, workshops, group assignments, student presentations
Prerequisites: None
Course requirements that must be approved before being eligible to sit the examination:
One written assignment – individual or in Groups. Mandatory attendance and participation in one group communication exercise.
Assessment methods: Oral exam in Groups. Main topics will be announced 48 hours in advance of the examination
Academic responsibility: Faculty of Business Administration

 

3ENG100 Business English 7,5 ECTS

Learning outcomes:
A candidate who has completed his or her qualification should have the following learning outcomes defined in terms of knowledge, skills and general competence:

Knowledge: The candidate:

  • has knowledge of how cultural differences may affect business communication
  • has knowledge of the role of English in business communication
  • is familiar with presentation strategies and techniques, the structure of business meetings and approaches to negotiation.

Skills: The candidate:

  • can use appropriate English vocabulary in oral communication in formal and informal business situations (e.g. presentations, negotiations, socialising)
  • can write and evaluate cover letters and CVs in English
  • can use appropriate register (formal/informal) in formal and informal business situations

General competence: The candidate:

  • can plan and carry out individual assignments in accordance with ethical requirements and principles
  • can communicate about important academic subject matters such as theories, problems and solutions, both in writing and orally
  • can exchange informed opinions others with a background in the field, thereby contributing to the development of good practice

Content:

  • Socialising
  • Telephoning
  • Presentations
  • Meetings
  • Negotiations
  • Written communication (e.g. CVs, emails, cover letters)

Organisation and teaching methods: Teaching takes the form of interactive lectures and seminars, with pair/group work. The learning platform Fronter is used for course information and guidance. The course requires regular and active participation in seminars as well as in work with exercises in and out of class.

Prerequisites: None
Course requirements that must be approved before being eligible to sit the examination:

  • Completion of up to 5 assignments, as specified in the semester plan. These assignments must be approved by the teacher no later than two weeks before the examination.
  • A minimum of 80% attendance. Students are responsible for ensuring that their attendance is registered.

Assessment methods: An oral examination, individually or in pairs, graded on a scale from A to F. A is the highest pass grade and E is the lowest pass grade.

Academic responsibility: Faculty of Business Administration

 

 

Norwegian language (for international students)

Code: 6SU202
ECTS credits: 5
Semester: Will be given in both autumn and spring semester
Language: English/ Norwegian
Aims: Make students comfortable with Norwegian life style and communication in Norwegian
Content: Introduction to Norwegian culture and language. Language training.
Teaching and learning methods: Lectures, seminars
Necessary prerequisites: None
Course requirements: Participation in lectures and seminars
Assessment: Oral exam
Responsible: Faculty of Forestry- and Wildlife Management
(Campus Evenstad is located 30 km north of Campus Rena, and the students will have to cover their own expenses concerning transportation (bus/ train) to attend the lectures and the exam at Campus Evenstad.)

Published: . Last change: .